Google PPC
Google Ads management for businesses in Hertfordshire and the West Midlands
Get in front of the right people, at the right moment
When someone searches for what you offer, you want to be there. Google Ads puts your business at the top of search results at the exact moment a potential customer is looking, giving you immediate visibility that organic search alone cannot always provide.
Done well, Google Ads is one of the most cost-effective ways to drive qualified traffic to your website. Done poorly, it is an easy way to spend a lot of money with very little to show for it. At Howl & Bray, we manage Google Ads campaigns with a focus on performance, efficiency and transparency. Every penny of your budget is accounted for, and every decision we make is grounded in data.
We work with businesses across Hertfordshire, the West Midlands and the wider UK, managing campaigns for service businesses, eCommerce companies and growing brands who want measurable results from their ad spend.
What we manage & deliver
- Google Search Campaigns
- Google Shopping Campaigns
- Display and Remarketing Campaigns
- Performance Max Campaigns
- Local Service Ads
- Keyword Research and Strategy
- Ad Copywriting and Testing
- Landing Page Recommendations
- Conversion Tracking and Setup
- Monthly Reporting and Analysis
How we approach Google Ads management
A successful Google Ads campaign is not something you set up once and leave running. It requires careful planning upfront, precise setup and ongoing attention to keep performance moving in the right direction. Here is how we work.
Discovery and Audit
We start by getting a clear picture of your business, your goals and your current paid search activity. If you have existing campaigns, we carry out a thorough audit to understand what is working, what is not and where the quick wins are. If you are starting from scratch, we use this stage to establish the right foundations before any budget is spent.
Strategy and Planning
With a clear brief in place, we build a campaign strategy tailored to your objectives. This covers which campaign types are most appropriate, how to structure your account, which keywords to target and which to exclude, how to segment audiences and what budget allocation makes sense. A well thought through strategy is what separates campaigns that perform from ones that simply spend.
Campaign Setup
We build your campaigns carefully and methodically, paying close attention to structure, match types, bidding strategy, ad scheduling and audience targeting. Conversion tracking is set up correctly from the start so we can measure what actually matters, whether that is form submissions, phone calls, purchases or something else specific to your business.
Copywriting and Creative
Ad copy is one of the most important levers in any Google Ads campaign. We write clear, compelling ads that speak directly to your audience and reflect your brand. Multiple variations are created from the outset so we can test, learn and improve over time. For Shopping and Display campaigns, we advise on imagery and creative to make sure your ads stand out.
Optimisation and Management
Once campaigns are live, the work continues. We monitor performance closely, making regular adjustments to bids, budgets, keywords, audiences and copy to improve results over time. No campaign is ever left to run on autopilot. The more data we gather, the smarter the decisions we can make on your behalf.
Reporting and Review
Every month, you receive a clear, plain-language report covering what happened, what it cost and what it delivered. No vanity metrics, no dashboards full of numbers that do not mean anything. We focus on the figures that matter to your business and we are always available to talk through the results, answer questions and adjust strategy as your goals evolve.
We build with a modern, proven tech stack,
so your site is fast, secure and built on solid foundations.
Transparent management,
no hidden fees
We manage Google Ads on a straightforward fee basis. You retain full ownership and access to your Google Ads account at all times, your ad spend goes directly to Google and our management fee covers strategy, setup, ongoing optimisation and reporting. There are no hidden charges, no lock-in contracts and no inflated agency markups on your budget.
We are also honest about when Google Ads is and is not the right solution. If your budget is too small to compete effectively in your market, or if SEO or another channel would serve you better, we will tell you. Our aim is to give you the best advice for your business, not just to take on work.
Results we have delivered
We let the numbers do the talking. Here is a selection of businesses we have helped grow through Google Ads.
Don't just take our word for it...
Before working with Howl & Bray, we were spending a significant amount on Google Ads with very little idea of what we were getting back. Within a few months of them taking over, our cost per lead had dropped significantly and we had a clear picture of exactly what the campaigns were delivering.
Common questions about Google PPC
If you’re considering a new website or redesign, you probably have a few questions. Below, we’ve answered some of the most common things we’re asked about our web design services, process, and how we work with businesses in Hertfordshire, the West Midlands, and beyond.
Budget depends on your market, your goals and how competitive your keywords are. There is no universal minimum, but we will always give you an honest view of what a realistic budget looks like in your sector before any work begins. Spending too little in a competitive market can result in poor results regardless of how well the campaigns are managed.
Google Ads can drive traffic from the day a campaign goes live, which is one of its biggest advantages over organic search. However, the first few weeks of a new campaign are about gathering data and refining performance. Most clients start to see meaningful, consistent results within the first four to eight weeks.
Yes, always. We set up and manage campaigns within an account that belongs to you. If you ever decide to move on, you take the account, its history and all its data with you. We do not hold accounts on behalf of clients.
Yes. We regularly take over accounts that have been managed in-house or by another agency. We will carry out a full audit first and give you an honest assessment of where things stand before recommending any changes.
Yes. For eCommerce businesses, Google Shopping can be one of the most effective campaign types. We manage Shopping campaigns alongside Search and can advise on feed optimisation to improve product visibility and click quality.
We charge a straightforward monthly management fee based on the scope of work and the number of campaigns we are managing. Your ad spend goes directly to Google and is entirely separate. We will always be clear about what our fee covers before any work begins.
It depends on your market, your margins and your goals. Google Ads works well for businesses with clear intent-based search demand and a website that converts. We will give you an honest view of whether it makes sense for your business before recommending it as a channel.
It starts with a conversation. We’ll talk through your goals, challenges, and ideas before recommending the best approach. There’s no obligation, just clear advice and honest guidance.
You might also need…
Paid search works best alongside a strong organic and website strategy. Getting traffic to your site is only part of the challenge. If your website, SEO or overall digital strategy need attention, we can help with all of it.