Brand Identity
Brand identity design for businesses in Hertfordshire, the West Midlands & across the UK
Your brand is more than a logo
It’s the impression you leave, the trust you build and the story people tell about you when you’re not in the room. A strong brand identity gives your business a clear, consistent visual language, one that works across your website, your print materials, your social channels and everything in between.
At Howl & Bray, we create brand identities that are considered, purposeful and built to last. We work with ambitious start-ups finding their voice, established businesses ready for a refresh, and growing brands that have outgrown their original look. Whatever the starting point, we take the time to understand who you are before we start exploring who you could be.
We work with businesses of all sizes across Hertfordshire, the West Midlands and the wider UK — in person and remotely.
Our Branding Capabilities
- Logo Design & Identity Systems
- Brand Strategy & Positioning
- Typography & Colour Palette
- Iconography & Illustration Style
- Tone of Voice & Messaging
- Brand Guidelines
- Stationery & Print Collateral
- Brand Refresh & Evolution
A brand identity process built around your business
We don’t believe in off-the-shelf branding or rushed creative. Our process is collaborative, transparent and designed to give you a brand that genuinely reflects your business — not just one that looks the part on the day of launch. Here’s how a typical brand identity project unfolds.
Discovery
Every brand identity project starts with getting to know your business properly. We’ll talk through your goals, your audience, your competitors and what you stand for, asking the questions that get beneath the surface. This isn’t a box-ticking exercise; it’s the foundation everything else is built on, and we take it seriously.
Strategy & Positioning
With a clear picture of your business in hand, we define how your brand should be positioned, what it stands for, who it speaks to and how it should feel. This strategic layer gives the creative work direction and purpose, ensuring the identity we develop is grounded in something meaningful rather than just visually appealing.
Creative Exploration
This is where ideas start to take shape. We explore a range of visual directions, different approaches to logo, colour, typography and overall feel, before presenting the strongest routes for your feedback. This stage is about exploring the possibilities and finding the direction that genuinely excites you and feels right for your brand.
Design & Development
Once a creative direction is agreed, we develop it into a full identity system. Every element is considered and refined, how the logo works at different sizes, how the colour palette holds up across formats, how typography creates hierarchy and clarity. The result is a cohesive, well-crafted identity that works hard across every context.
Brand Guidelines
A brand is only as strong as its consistency. We document everything into a clear, practical set of brand guidelines, covering logo usage, colour, typography, imagery style and tone of voice. Your guidelines are written to be genuinely useful, not just filed away. They give your team, your suppliers and any future designers everything they need to apply your brand correctly.
Rollout & Support
A new identity needs to land well in the real world. We can support the rollout across your key touchpoints, from updating your website and social profiles to designing stationery, signage or any other materials you need to launch with confidence. Once the project is complete, we remain on hand for ongoing design support as your brand grows.
Trusted by businesses across the UK
Strategy first.
Design second.
A logo is only as strong as the thinking behind it. Before we open a sketchbook or start exploring visual directions, we make sure we fully understand your business, your audience and what your brand needs to achieve. That strategic foundation is what separates a brand that looks good from one that actually works, holding up consistently across every format, every channel and every interaction your customers have with your business.
Brands we've built
Every brand identity we create starts with understanding the business behind it. Here’s a selection of recent projects.
Don't just take our word for it...
We came to Howl & Bray with a rough idea of what we wanted and left with a brand we’re genuinely proud of. The process was clear, collaborative and honestly enjoyable. We didn’t expect to find it that straightforward.
Answers to your brand identity questions...
If you’re thinking about a new brand identity, you probably have questions. Here are answers to the ones we’re asked most often.
Every project is scoped to your needs, but a typical brand identity engagement covers discovery, strategic positioning, creative exploration, a developed identity system, logo, colour, typography, and a set of brand guidelines you can actually use. We’ll always be clear about what’s included before any work begins.
Most brand identity projects take between four and eight weeks, depending on the complexity of the scope and how quickly feedback is turned around. We’ll agree a clear timeline at the start of every project so you always know what to expect.
Brand identity projects vary depending on the scope, the size of the business and what’s needed. We don’t publish a fixed price list, but we’re always upfront about costs, you’ll have a clear budget agreed before any work starts. Get in touch and we’ll give you an honest, no-obligation estimate.
Yes. Once the project is complete and all invoices are settled, full ownership of the brand assets transfers to you. You’ll receive all final files in the formats you need, print-ready, web-optimised and everything in between.
Absolutely. If you’re happy with your logo but the wider brand feels inconsistent or dated, we can build around it, developing the supporting elements, guidelines and collateral to bring the full identity together without starting from scratch.
A brand refresh evolves what you already have, refining the logo, updating the colour palette, modernising the typography, while keeping the essence of your existing identity intact. A full rebrand starts from the ground up with a new strategic direction and visual identity. We’ll recommend the right approach based on where you are and where you want to go.
Yes. While many of our clients are based locally, we work with businesses across the UK. Our process is designed to work just as smoothly remotely as it does in person.
It starts with a conversation. We’ll talk through your goals, challenges, and ideas before recommending the best approach. There’s no obligation, just clear advice and honest guidance.
You might also need…
If you’re investing in your brand, it’s worth making sure your website and wider design work are pulling in the same direction. We can help with all of it.