Packages

We have been in your shoes. The last thing you need is another discovery call before you even know if we are in budget.

 
 
 

Most agencies make you jump through hoops before they will even hint at a price. You sit through a discovery call, fill in a brief, wait for a proposal and then find out the number is nowhere near your budget. We think that is a poor way to start a relationship.

So here is a rough idea of what things cost.

Every project is different and every quote is fixed before we start, but the figures below should give you a clear enough sense of whether we are in the right ballpark for your budget.

Branding Packages

Brand Identity

from £2,500

Everything you need to launch a new brand or give an existing one a fresh start. Our brand identity packages are designed to give you a complete, professional visual identity without the complexity or cost of a large agency engagement.

Every branding package includes:

  • Primary logo design and variations, including horizontal, stacked and icon-only versions
  • Colour palette with usage guidance
  • Typography system with font recommendations and hierarchy
  • Brand guidelines document covering everything your team and suppliers need to apply the brand consistently
  • Social media and advertising templates so you are ready to go from day one
  • Full brand asset kit covering all the file formats and variations you are likely to need, from stationery through to signage

Already have an existing crest, symbol or logo mark you want to retain? We specialise in redrawing and refining existing assets for modern digital and print use, so nothing needs to start from scratch if the foundations are already there.

If you are looking for both a new brand and a new website, we can combine these into a single project at a better overall cost. Just mention it when you get in touch.

Website Packages

Web Design and Development

from £4,500

Every website we build is scoped individually, so the final cost depends on the number of pages, the level of custom functionality required and how much content work is involved. From £4,500 gives you a genuine starting point, a straightforward brochure site with bespoke design, WordPress build and everything listed below. More complex projects will sit higher, and we will always be upfront about why.

Every website we build includes:

  • Bespoke design tailored to your brand, not an off-the-shelf template
  • Fully responsive build tested across mobile, tablet and desktop
  • WordPress CMS so you can manage your own content without technical knowledge
  • On-page SEO setup including page titles, meta descriptions and structured markup
  • Contact forms and basic integrations
  • Google Analytics setup and basic reporting
  • CMS training and handover documentation

eCommerce websites built on WooCommerce are scoped individually as the cost varies significantly depending on the number of products, payment integrations and any custom functionality required. Get in touch and we will give you a clear estimate based on what you actually need.

Combining a website project with branding? We can scope both together and you will benefit from a more joined-up result and a better overall price.

 

Digital Marketing Packages

Digital Marketing Starter

from £800 per month

Ideal for businesses that are new to digital marketing or working with a modest budget. This package covers the setup and initial management of your digital presence, giving you a solid foundation to build from.

Typically includes:

  • Digital strategy and channel planning
  • SEO setup and on-page optimisation
  • Google Ads campaign setup and initial management
  • Organic growth recommendations
  • Monthly performance report

 

Digital Marketing Growth

from £1,800 per month

For businesses that are ready to invest more seriously in their digital growth. This package covers a broader range of activity with more intensive ongoing management, optimisation and reporting.

Typically includes:

  • Full digital strategy and ongoing refinement
  • SEO including technical, on-page and content
  • Google Ads management across Search, Shopping and Display
  • Paid social management
  • Conversion rate optimisation
  • Monthly reporting with performance review

Both packages are tailored to your specific situation. We will always recommend the right level of activity for your budget and goals rather than upselling services you do not need.

 

Monthly Care Plans

Ongoing Support and Care Plans

Launching a website or a campaign is not the end of the job. For businesses that want a reliable partner to keep things running, improving and growing month after month, our care plans provide flexible ongoing support at a predictable monthly cost.

Care plans can be tailored to your needs, but typically cover a combination of the following:

  • Website hosting and security management
  • WordPress and plugin updates
  • Website content updates and amendments
  • Monthly analytics review and performance reporting
  • Ongoing SEO and performance optimisation
  • Google Ads and paid social management
  • Ad hoc graphic design support for brochures, adverts, social graphics and other marketing materials

Whether you need light-touch maintenance or a more hands-on ongoing partnership, we will put together a plan that fits your business and your budget. No unnecessary extras, no services you will not use.

Clear quotes, no surprises

 
 
 

Every project at Howl & Bray starts with a fixed, written quote. The prices on this page are honest guides, but your quote will be specific to your project, agreed upfront and not subject to unexpected additions. If something changes during a project, we discuss it with you before it affects the cost.

Ready for a
proper quote?

Tell us about your project and we will come back to you with a clear, fixed estimate before anything begins. No commitment required.